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ADMIRE WEAR INITIATIVES

Admire Wear

Located in Chicago, Illinois USA

Founded March 14, 2021

Admire Wear is a home for people to feel safe. To have a place for their story to feel heard and to be able to help others. We all have something to learn from one another, and we can’t live without each other; we need that community support and belongingness. My products are something that loves you and hugs when you don't love yourself. It reminds you of your worth, the importance of your story, and how meaningful life your life is. The world without you isn’t I want to live in, together we can choose love over fear.

Admire Wear Saving Lives Initiative

Joshua Dixon A Story of Resilience, Creativity, and Mental Health Advocacy

Joshua Dixon is a 25-year-old certified mental health life coach, fashion designer, published essayist, photographer, and motivational speaker based in Chicago, Illinois. Born and raised on the South Side, Joshua’s life is a powerful testament to the human spirit’s ability to rise from adversity and use creativity as a catalyst for healing and change.

Early Life and a Life-Altering Event

On December 5, 2007, Joshua’s life changed forever when he survived a brutal pit bull attack, resulting in the loss of 80% of his face. The attack left him without eyelids in his left eye, ears, and much of the tissue from his cheek and nose. Over 17 years and 62 surgeries later, Joshua has turned unimaginable trauma into a life mission: to help others heal by sharing his journey with transparency and purpose.

Discovering Identity Through Art

Amidst his physical and emotional recovery, Joshua found healing through art and photography, which became powerful tools for self-expression. Behind the lens, he processed his pain, explored identity, and began creating space for conversations around mental health, masculinity, and self-acceptance—topics often avoided in mainstream narratives.

Despite facing systemic barriers like racism and ableism, Joshua pursued his education in photography and was accepted into top art institutions, ultimately returning home to study at the School of the Art Institute of Chicago.

Founding Admire Wear

Joshua founded Admire Wear, a purpose-driven clothing brand rooted in wellness and mental health advocacy. The brand encourages individuals to admire their scars, strength, and stories—promoting a culture of empathy and self-love. One of its signature projects, the #Pinkypromise Collection, launched during Suicide Prevention Awareness Month, features minimalist designs centered on bold affirmations and meaningful commitments to life and loved ones.

Coaching, Advocacy, and Public Speaking

Now a certified mental health life coach, Joshua offers breakthrough coaching sessions to help others navigate trauma, build resilience, and reconnect with their purpose. He also speaks to audiences about self-worth, healing, and personal transformation, using his story to reach those who feel unseen or unheard.

With over 300,000 followers across social platforms, Joshua’s voice resonates with people searching for hope, self-love, and strength. His openness about issues like body dysmorphia, self-esteem, and toxic masculinity has helped break stigmas and foster genuine dialogue around mental wellness.

A Vision for the Future

Joshua continues to inspire through fashion, coaching, storytelling, and his growing community, Rise and Admire. His upcoming book, A.D.M.I.R.E Within: Discovering Radiant Energy Through Life’s Moments, will further share his reflections and affirmations with the world. At his core, Joshua believes that every story matters—and that even the deepest wounds can give birth to light.

TOMORROW IS BETTER WITH YOU HERE

6697 ITEMS

Together we believe that we can make a difference to save lives; by choosing love over fear to find hope, happiness, and love in tomorrow. We believe that tomorrow is better with you in it.


Since September 2021 launch, Admire Wear has sent over 6,697 items of admiration and hope to over 3600 Admirers homes Nationwide and several worldwide, delivered to 49 States. (As up to Jan 2025)

Delivered to UK, CA, Spain, Denmark, New Zealand, AMERICAN ARMED FORCES EU, Portugal, Netherlands, Puerto Rico, South Africa, Switzerland, Germany and Australia.

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
807kg
shipping emissions removed
That's like...
2064
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization

Admire Wear Press Features

Featured Interview by Alexey Timbul for Post-Paris Fashion

Featured Interview by Alexey Timbul for Post-Paris Fashion

By Admire Wear

What is your earliest fashion memory? A moment you realized wow clothes and accessories can be a way to express myself… Sophomore year of high school I used to get...

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